Promoting your car dealership business can initially seem a bit daunting, but it is just like promoting any other type of business. Promotional tactics are a must because there is a bigger picture to consider: your marketing campaign. Campaign promotion is a vital form of marketing. Without promotions there can be no sales. Here are a few ideas to help you promote your car dealership.
Start and Maintain a Web Presence It is no secret that the Internet provides an abundance of promotional opportunities, sometimes for free. Starting a website, a blog, or even opening up a social media account are all cost efficient ways to maintain a web presence for your car dealership. Coming up with savvy yet natural promotional copy for your website, blog, or social media page is essential.
For example, in promoting your car dealership you could host a promotional event, or advertise a certain discount for first-time buyers. Take any opportunity to promote your car dealership on the Internet.
Create an e-Newsletter Promoting your company through a newsletter is a good way to reach consumers directly through email while simultaneously adding a personal touch. In the newsletter, you can easily promote your car dealership through both photos and text. Consider discussing the benefits of car manufacturers.
For example, if in month one you have more foreign imports on your lot, you could discuss the positive strides made by the manufacturer in that year (i.e. In their latest sedan, XYZ manufacturer has made significant upgrades to the v6 engine and suspension systems, allowing for a smooth ride even in the most tumultuous weather.) Writing and releasing a newsletter will enable you to have a better connection with current customers and forge a similar connection with potential customers.
Host a Social Event Social events are always a blast no matter what time of year, and there’s no end to the fun ideas you can use. For example, when organizing a social event, you can co-host it with a local sports team so that one of the players on the team could be at the event.
Not only does this tactic prove to be good promotionally, it can also boost the recognition of your brand. With social events it is important to always consider having something available for free. It is the “free” factor that will draw in the crowd; customers love an event where they can get something of value for free. Consider working with a local restaurant so that you can have free food provided.
Also, it may be worthwhile to have attractive promotional materials or exciting giveaways available for customers to take home. For example, there are many car dealerships that use a car giveaway promotion in order to gain sales. This is done by sending a list of consumers a car key that is attached to a scratch-off card with prizes attached. There are usually three ranks to this promotion. Some customers might win a one-dollar coin, some could win $200, and one could win $500 in cash. All customers have the chance to win a car if their key unlocks the car door.
These promotional tactics are exciting, affordable, and easy. Additionally, they are savvy ways of gaining customer loyalty, brand recognition, and increased sales.